Psychology Discussion/Assignment/Project

WEEK 4: AT A GLANCE SOURCE FACTORS AND THE STRUCTURE OF PERSUASIVE

MESSAGES

INTRODUCTION

Thus far in the course, you have focused a good deal on how you engage with your social worlds when you are persuaded. This week, you will continue with an emphasis on two different sources of persuasive messages. One is a very common source: advertising on television and the Internet. Recall last week’s learning about routes used to process information. When you view ads while watching a television program or surfing the Internet, are you more likely to process with the central or peripheral route? You will have a chance to think about this question further as part of your Discussion this week.

If you watch any amount of television or spend any time online, it is hard to avoid advertising. However, the second source of persuasion you will address is more optional for many people. You will consider a U.S. presidential debate and, through your study this week, be guided in awareness of an array of factors that influence which candidate holds more persuasive power for you.

Keep in mind that what you will explore this week has many applications. The insights you gain from analyzing persuasive messages can be beneficial beyond helping you make consumer and

DISCUSSION

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ASSIGNMENT

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TEST

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RESOURCES

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WEEK IN REVIEW

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civic decisions.

LEARNING OBJECTIVES Students will:

Evaluate the impact of framing on involvement Evaluate the influence of language elements on involvement Evaluate ethical implications of language strategies Evaluate the effect of charisma, attractiveness, and authority on perception of credibility Evaluate the influence of personal bias on perception of credibility Demonstrate understanding of source factors and structure of persuasive messages

Due Jun 21 by 10:59pm Points 100 Submitting a text entry box or a file upload Attempts 0 Allowed Attempts 2

Start Assignment

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CHARACTERISTICS AND INFLUENCE Try to imagine what it must have been like to elect a national leader before the days of television or even radio. Consider Abraham Lincoln, who ranks among the greatest U.S. presidents. Although he is famous for many of his speeches, relatively few people in the 1860s would ever have heard him speak. Most would not know what his voice sounded like and what impression his words made as he spoke. Many would have seen his image but not know what he was like in person and the impact of his physical presence. Despite how we honor Lincoln today, he was not nearly as popular when he was president. There were plenty of critics who did not see him as competent. Consider one factor—Lincoln’s appearance. If you knew little else about him, how would his photo influence your view of him?

Contrast that experience to what we know today. All forms of media cover the U.S. presidential elections. You get constant opportunities to evaluate firsthand a presidential or vice-presidential candidate's characteristic as a communicator and qualities as a leader. As you examined through the reading in the text, you may be influenced by a candidate's social attractiveness, authority, and credibility. Consider how the core characteristics of expertise, trustworthiness, and goodwill apply not only to political candidates, but to other people in our lives and inform how we pay attention to them and how they influence our thinking and actions.

For this Assignment, you will explore the characteristics of a communicator and how source factors in persuasion influence your views of a speaker and the person’s words and ideas. You will analyze a national presidential or vice presidential debate for your response to the two candidates, with emphasis on your judgment of their credibility.

RESOURCES

Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.

To prepare:

Select one of the following U.S. presidential or vice presidential debates as the focus of your assignment: John F. Kennedy and Richard M. Nixon: September 26, 1960 George H. W. Bush and Geraldine Ferraro: October 11, 1984 Barack Obama and John McCain: September 26, 2008 Access the media link related to your chosen presidential or vice-presidential debate in the Learning Resources to view the debate. (You are not required to watch the entire debate.) Access the associated transcript for reference in citing examples from the debate. Review the Week 4 reading in the text, paying particular attention to the relevant information in Chapter 12 related to the components of credibility, such as the core characteristics, role of context and types of bias.

Submit a 3- to 5-page paper that addresses the following:

Provide examples of each of the core characteristics (trustworthiness, expertise, and goodwill) for each debater from the debate. That is, if you are watching the Kennedy/Nixon debate, you would give examples of where Kennedy and Nixon each demonstrated trustworthiness, expertise, and goodwill. Evaluate the role of context (culture, or politics, or economics) in the debate. For example, how did the economic downturn during the Obama/McCain debate possibly play a role in how viewers thought about each candidate? Describe the debaters' biases. Explain the impact of the debaters' social attractiveness on your analysis. Based on your analysis of the core characteristics (trustworthiness, expertise, goodwill), rate each participant on a scale of 1-5; 1 for not credible and 5 for highly credible. Support your rating with information from the Week 4 Learning Resources and the specific debate. Share your biases for or against each candidate and explain how your biases informed your rating of each person.

Note: Support the responses within your Assignment with evidence from the assigned Learning Resources, including in-text citations. Provide a reference list for resources you

WEEKLY RESOURCES

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BY DAY 7

PSYC_3007_Week4_Assignment_Rubric

used for this Assignment.

Before submitting your final assignment, you can check your draft for authenticity. To check your draft, access the Turnitin Drafts from the Start Here area.

1. To submit your completed assignment, save your Assignment as WK4Assgn_LastName_Firstinitial

2. Then, click on Start Assignment near the top of the page. 3. Next, click on Upload File and select Submit Assignment for review.

SUBMISSION INFORMATION

Criteria Ratings Pts

Provide examples of each of the core characteristics for each debater (15 points)

15 pts

Explain the role of context in the debate (15 points)

15 pts

15 pts A

Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

12 pts B

Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

10.5 pts C

Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

9 pts D

Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F

Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

15 pts A Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

12 pts B Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

10.5 pts C Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

9 pts D Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

Criteria Ratings Pts

Describe the debaters’ biases (10 points)

10 pts

Explain the impact of the debaters’ social attractiveness on your analysis (10 points)

10 pts

10 pts A

Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

8.5 pts B

Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

7.5 pts C

Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

6 pts D

Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F

Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

10 pts A Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

8.5 pts B Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

7.5 pts C Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

6 pts D Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

Criteria Ratings Pts

Rate each participant on a scale of 1–5 (15 points)

15 pts

Share your biases for or against each candidate and explain how your biases informed your rating of each person (15 points) 15 pts

15 pts A

Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

12 pts B

Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

10.5 pts C

Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

9 pts D

Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F

Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

15 pts A Response is complete and accurate; contains sufficient details and/or explanation; includes supporting information from the Learning Resources when necessary.

12 pts B Response is complete and mostly accurate; contains some details and/or explanation; includes supporting information from the Learning Resources when necessary.

10.5 pts C Response is somewhat complete and/or is somewhat inaccurate; and/or does not contain sufficient details and/or explanation; includes some supporting information from the Learning Resources when necessary.

9 pts D Response is incomplete or is mostly inaccurate; lacks sufficient details and/or explanation; does not include supporting information from the Learning Resources when necessary.

0 pts F Response is incomplete; answers are inaccurate and/or not explained; no supporting information from the Learning Resources when necessary.

Criteria Ratings Pts

Quality of Writing (15 points)

15 pts

Information documentation (5 points)

5 pts

Total Points: 100

15 pts A

Writing is clear and organized with few or no errors in mechanics, usage, grammar, or spelling (MUGS). There is a preponderance of original writing (i.e., use of own words and proper paraphrasing).

12 pts B

Writing is mostly clear and organized with few MUGS errors. Writing is original (i.e., use of own words and proper paraphrasing).

10.5 pts C

Writing is somewhat clear and organized with some MUGS errors. Most writing is original (i.e., use of own words and proper paraphrasing).

9 pts D

Writing is somewhat unclear and disorganized and/or contains many MUGS errors. There is an overuse of direct quotations and/or ineffective paraphrasing.

0 pts F

Writing is unclear and/or disorganized and/or contains many MUGS errors. There is an underuse of original writing and an overuse of directly quoted content.

5 pts A Information from the Learning Resources is properly documented with citation(s) and reference(s) in correct APA style.

3.5 pts B Information from the Learning Resources is partially documented with citation(s) and/or reference(s), and / or does not follow correct APA style.

0 pts C Information from the Learning Resources is not cited or referenced in any way.

0 pts D

0 pts F