Video summary Week 3

Watch the video on Consumer Purchase Decision Process using the link below.

http://www.youtube.com/watch?v=Rn5a03Xp0Kc (Links to an external site.)

Also read about the Consumer Purchase Decision Process in chapter 5 of textbook. 

Did you know that in every purchase decision, whether it is toothpaste or a home, you go through this process? Sometimes the process happens in a split second (like when you buy toothpaste) or it takes months (like when you buy a home).

Think about your decision to come back to school to complete your degree. Discuss the decision making process you went through when you decided to go back to school to complete your degree. Describe each step in your process. Be sure to be specific and explain how you felt and what you did/thought about etc. during each stage of the consumer decision making process.   (See figure 5-1 on page 124 of textbook). In other words, you are to describe what you went through in each step of your decision making process based on the theory in the textbook. This means you must specifically mention the name of each step in the process as it is referred to in the textbook.

Do not just write about your coming back to school story, I want to see the connection between what you experienced in real life and how it relates to each step in the consumer decision making process theory.

Write a short essay - 600 words, APA format. Please read the APA format PowerPoint, the sample student paper and sample reference page documents located in the Files section of Ember. Improper APA format will be penalized.

In addition to your textbook, you must cite at least one other research source: either a peer reviewed/scholarly article or an article found in a journal/magazine that is a credible source; Wikipedia will not be accepted. Use the Library E-research to find other sources. http://search.proquest.com/10000008