Marketing/Business

https://www.youtube.com/watch?v=F_Fr7EYBFEo&feature=player_embedded

Now that you have clicked the link and watched the video, what role does marketing play in the success of the organization? Can marketing influence consumers’ decisions?  If so, is marketing ethical?  

Your response must be in your own words.  Your initial post should be 3 to 4 short paragraphs that reflect research and not opinion.  Provide citations for the source of your learning.